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Bargain hunters: how shops make us buy

The post-Christmas sales are in full swing but how do shops persuade us to spend? Have some fund finding out more about what shops do to make us buy with the interactive tool below developed by our sociologists. And if you’ve enjoyed eating your way through the Christmas holidays and and want to know more about life works in a busy supermarket, take a browse at our earlier BBC/OU co-production Inside The Supermarket.

How shops make us buy

There’s more fascinating insight into how shoppers are enticed to buy – sometimes in just 17 milliseconds. Read more about the effects of ambient cues in retail environments, with The Open University’s Dr Morteza Abolhasani.

While Dr Abolhansi explains further how retailers capitalise on big events – like Christmas!

About Author

Christine is a manager in the Media Relations team within the Marcomms Unit at the OU. She is an experienced BBC journalist, sub-editor and news editor and has a background in regional newspapers. After moving to PR she worked as a press officer for the Zoological Society of London. She is doing an MA in Philosophy with The Open University; she focuses on FASS stories and widening access in HE. Chris swims regularly and has a pet Tortoise called Lightning.

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